Q&A: 140 Seconds With Pizza Hut on Its 140-Second Job
Interview
By Venessa Wong on March 07, 2013 – Bloomberg Business
Week
You’d best talk fast. Pizza Hut is holding job interviews
this Sunday at the Hilton
in Austin and online on March 14 (via Google (GOOG) Plus), and it’s giving each candidate only
140 seconds. The position: manager of digital media based out of Plano, Tex. In
addition to preparing your spiel, be prepared to show them everything on your
phone.
How much can
you really learn about a job candidate in 140 seconds? A lot, Pizza Hut (YUM) claims. To test the theory, we sat down for
140 seconds with Caroline Masullo, Pizza Hut’s director of digital and social
media and the person who will be conducting the interviews.
Explain the
thinking behind the 140-second interview.
It literally ties to the way people communicate on Twitter today. We need this person to be super knowledgeable in the social space. They need to be able to communicate with our consumers in fun, quick, concise ways. They need to be relevant, and they need to be on the cutting edge of the social space and keep us at the forefront. In terms of that short an amount of time, we need someone who knows who they are, what they are looking for, someone who’s super passionate, quick on their feet, able to communicate clearly in a short amount of time.
Will you show
more mercy if they run over time than, say, the Academy Awards? It literally ties to the way people communicate on Twitter today. We need this person to be super knowledgeable in the social space. They need to be able to communicate with our consumers in fun, quick, concise ways. They need to be relevant, and they need to be on the cutting edge of the social space and keep us at the forefront. In terms of that short an amount of time, we need someone who knows who they are, what they are looking for, someone who’s super passionate, quick on their feet, able to communicate clearly in a short amount of time.
If I love them, absolutely.
So no band
ushering them away.
We talked about having an air horn or something. If they are amazing, we want to hear what they have to say, but at the same time, we want to hear as many people as we can. The other benefit of giving people 140 seconds is we’ll be able to talk to tons of people within that 1:00 to 5:00 p.m. time frame.
Have you been
practicing? Are you talking faster? We talked about having an air horn or something. If they are amazing, we want to hear what they have to say, but at the same time, we want to hear as many people as we can. The other benefit of giving people 140 seconds is we’ll be able to talk to tons of people within that 1:00 to 5:00 p.m. time frame.
Yeah. I spend a lot of time in the social space, so I would say, you know, we’re pretty good at it as a brand. We already have a good presence on Facebook and Twitter and Instagram, so this is a space we’re familiar with.
But you’re not
looking for a glimpse into the hearts and souls of these candidates.
No. Ultimately it’s like an elevator [pitch]. Tell me in 140 seconds why you think you should be the next manager of ….
Oh! Sorry,
we’re at 140 seconds. Thank you for your time.No. Ultimately it’s like an elevator [pitch]. Tell me in 140 seconds why you think you should be the next manager of ….
Wong is
an associate editor for Bloomberg Businessweek.