Say It Like a Pro

'Say Sorry Like a Pro!'

http://online.wsj.com/article/SB10001424127887324110404578626222863321106.html

'By now you have probably read and laughed over Ryan Braun's halting 130-word statement-slash-apology to baseball, which was so comically awkward and tin-eared it appears to have been written by a robot stoned on allergy medication.'

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The points identified in this WSJ piece are also used by politicians and other high ranking officials in government, religious institutions, labor unions, non profits and corporations when they try to distance themselves from a crisis or embarrassing situation.