…If you are highly credible, people are much more likely to enlist in your campaign for the future. But if others don’t believe in you, then the message you are delivering about an uplifting and ennobling future rests on a weak and precarious foundation.
People may actually applaud your vision of the future but be unwilling to follow you in that direction. They may agree that what you are saying needs to be done, but they just won’t have the faith and confidence that you are the one to lead them there.
We refer to this principle as The Kouzes-Posner First Law of Leadership: ‘If you don’t believe in the messenger, you won’t believe in the message’.
Source: The Truth About Leadership by James M. Kouzes and Barry Z. Posner
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