COWBOY ETHICS
Before the American West was
settled and barbed wire closed off the range, the Code of the West was the one civilizing influence that could
be relied upon. In his 2004 book, Cowboy Ethics – What Wall
Street Can Learn from the Code of the West, Jim Owen made a
heartfelt case for a new approach to business ethics — one that goes back to
simple, timeless principles like those of the cowboy code. He also translated
the unwritten Code of the West into Ten Principles to Live By.
It turned out that Jim’s
message struck a deep chord with people from all walks of life. Cowboy Ethics
has become part of our national conversation, as people across the country
rediscover the cowboy code and make it their own.
WHY COWBOYS?
The iconic cowboy represents
the best of America — the courage, optimism and plain hard work. Cowboys are
heroic not just because they do a dangerous job, but also because they stand
for something — the simple, basic values that lie at the heart of the cowboy
way. Even though their way of life has changed over the last 150 years, cowboys
still honor and live by their code. They are an abiding source of inspiration
to do better and be better than we are.
Code
of the West
·
Live
each day with courage
·
Take
pride in your work
·
Always
finish what you start
·
Do
what has to be done
·
Be
tough, but fair
·
When
you make a promise, keep it
·
Ride
for the brand
·
Talk
less and say more
·
Remember
that some things aren’t for sale
·
Know
where to draw the line
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